A fresh look for the beloved lifestyle brand that brought ancient formulations and practices to the masses.

Wthn - Featured Image.mp4

Brand Identity, Packaging Design, and Art Direction for Wthn, based in New York, NY.

01 - Wthn - Hero Video.mp4

Feeling brand new starts from something ancient. Wthn make the transformative, science-backed benefits of Traditional Chinese Medicine easier to access, helping you to find relief from everyday stress and pain.

Brand Identity, Packaging Design, 3D Renderings, Social Media Design, Art Direction

Unspoken Agreement, Robin Kannard, Saxon Campbell, Neil Jackson

Wthn's design aesthetic is inspired by nature and reflects the brand's commitment to holistic living.

Raw colors and textures from nature are used to create a sense of calm and grounding, while custom illustrations depict natural elements and further enhance the connection between nature and wellbeing.

Overall Aesthetic

The brand's sustainable packaging design is made with glass and bamboo, which not only looks beautiful but also aligns with the brand's values of sustainability and reducing waste. 

This approach creates a cohesive visual language that communicates Wthn's brand philosophy and commitment to holistic wellness, while also appealing to consumers who prioritize sustainability.

Wthn

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