We reshaped the narratives around hormone balance for the health of it.

Brand Messaging, Brand Identity, Packaging Design, Art Direction, Website Design, and Photography for Knowell, based in New York, NY.

Hormones can be a woman's fiercest allies, yet they are often cast as enemies. Knowell flips the script on that. This all-in-one nutritional supplement is designed to optimize your hormonal health and change the way you look at being hormonal.

Brand Messaging, Brand Identity, Packaging Design, Art Direction, Website Design, Photography

Unspoken Agreement, Robin Kannard, Saxon Campbell

02 - Knowell - Typography.mp4

We set out to define the brand messaging as positive, empowering, and a little cheeky by determining the most important aspect of the overall identity, how they would speak to their customer. 

By establishing a clear and consistent brand voice, we aimed to create a brand identity that would resonate with the target audience and differentiate the product from competitors.

Brand Messaging

The primary logo features beautiful characters that feel unabashedly feminine and strong.

The perfect mix of feminine and mature, the Knowell color palette was created to attract a broad female audience - emphasizing the importance of lifelong hormonal health.

Brand Identity

Looking to carry through the strong focus on education, we worked with Knowell to create a library of social media post templates with effective type usage, engaging animation, and a unique style.

These social media post templates not only helped educate the audience on the product and its benefits but also established a consistent visual language that reinforced the brand's messaging and identity.

Knowell

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