Congrats to Jolie on their New York City pop-up, the Love Shack, a two-week takeover that embodies the essence of our brand's vision.

From the moment you walk up to the Love Shack, you're enveloped in an ambiance carefully curated to delight the senses. The air is infused with the fragrance of dried flowers, thanks to the beautiful arrangements created by Audrey Hilfiger of Audrey in the Garden. As you look around, you'll discover a harmonious blend of textures and colors, each element meticulously crafted to evoke a sense of warmth and intimacy. With every purchase of a Jolie shower head, guests are treated to a dried flower bouquet, a warm elixir prepared by the renowned Dining with Flynn of Gem Wine, and a delectable rosewater cream-filled donut by Wild Air. It's a celebration of love, artistry, and community, perfectly encapsulating the spirit of Valentine's Day.

While we didn't directly design the physical space for this event, seeing our original design system seamlessly integrated into the Love Shack fills us with immense pride. It's a testament to the versatility and timelessness of our brand's aesthetic, brought to life through the collaborative efforts of talented individuals who share our passion for creativity.

So, if you find yourself wandering the streets of NYC between February 2nd and 14th, stop by the Jolie Love Shack. 

The stage is set in the heart of Soho, where a charming little red shack stands as a testament to collaboration, creativity, and the power of design.

A sort of resilience is created when you are forced to find answers for yourself. When you are building your own business, say a branding studio, there is a lot of opportunity for trial and error that can send even a reasonable person into a spiral of dread and self-doubt. Am I doing this right? Will clients see right through me? How will I ever sell this crazy idea?

We’ve been there. We’ve certainly done that.

With almost creative 15 years of experience for the principles of Unspoken Agreement, we’ve learned that confidence is 30% mental fortitude and 70% gained through wins and losses that comes with real-world experience. Deeply passionate about the art of branding, we've always believed in the transformative power of design. Over the years, we've had the privilege of working on diverse projects and witnessing the impact a well-crafted brand can have. However, we also noticed a common challenge among designers – the struggle to effectively communicate and present their creative vision to clients.

This is the concept at the heart of Formation: Our live masterclass in branding and client presentations. Understanding that for creatives, having a great idea is only half the battle, we have set out to provide an immersive course that solidifies your creative process and allows you to present with ease and confidence.

Formation is not just a culmination of our years of experience but a testament to our desire to share knowledge with the design community. We firmly believe that there is enough room for all of us to create beautiful brands, and by sharing insights and expertise, we can collectively elevate the standard of design in the industry.

Defining Your Creative Process: Uncover the secrets behind a successful creative process. Learn how to ideate, conceptualize, and execute designs that not only meet but exceed client expectations.

Gaining Confidence in Presentations: Explore proven techniques to boost your confidence when presenting designs. From crafting compelling narratives to addressing client concerns, this module will empower you to command attention and articulate your design choices effectively.

Navigating Client Feedback: Turn client feedback into a valuable asset. Discover strategies for interpreting and responding to feedback constructively, ensuring that your designs align with the client's vision.

Hands-On Learning: Dive deep into real-world project briefs to create your own portfolio-ready brand, dissecting and understanding the strategies that lead to triumph. Gain practical insights that you can apply to your own work.

Foundational Learning: We explore philosophies and processes that you can apply to your creative thinking and business structure today and for the next 20 years.

Personalized Feedback: Receive constructive feedback on your designs directly from industry professionals during live sessions.

Networking Opportunities: Connect with like-minded designers, fostering a community of creativity and collaboration.

Lifetime Access to Resources: Gain exclusive access to a treasure trove of resources, including curated libraries for inspiration and learning, templates, and additional materials to support your ongoing creative journey.

Join us for a transformative journey to master the art of branding and design presentation in our 8-week live masterclass, Formation. Don't miss out – reserve your spot for our inaugural 2024 class beginning this March!

Formation is not just a culmination of our years of experience but a testament to our desire to share knowledge with the design community.

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Building Formation: Our Live Masterclass on the Art of Branding

At Unspoken Agreement, we are constantly seeking ways to elevate our creative workflow andwowour clients. One element that has transformed our approach is the integration of 3D renderings into our process. By learning 3D design, we have unlocked many possibilities, allowing us to craft custom packaging ideas, explore unique art direction concepts, and enhance brand identity through immersive visual experiences. In this post, we will dive into how we have seamlessly integrated 3D renderings into our process, and the remarkable impact it has had on our work.

Exploring Captivating Art Direction Art direction is the soul of any visual project, and integrating 3D design has breathed new life into our creative process. With advanced software tools and techniques, we can delve into a world of endless artistic possibilities. Whether it's crafting intricately detailed scenes or playing with lighting and textures, 3D design allows us to shape unique and captivating art direction concepts. We can create experiences that resonate deeply with our audience and elevate the impact of our visual storytelling.

Crafting Custom Packaging Ideas Gone are the days of relying solely on standard mockups for presenting packaging concepts to our clients. With the integration of 3D, we can now unleash our creativity and produce truly customized packaging ideas. By leveraging software like Cinema 4D, we have the ability to create virtual packaging models that accurately represent our clients' products. This empowers us to showcase a range of design options, experiment with different materials and textures, and provide clients with an immersive preview of their packaging. The level of customization and realism achieved through 3D renderings surpasses traditional methods, allowing us to exceed client expectations and create truly standout packaging designs.

Enhancing Brand Identity Building a strong brand identity is at the core of our work, and 3D design has become an invaluable tool in this pursuit. By integrating 3D renderings into our studio, we can bring brand identities to life in a more engaging and authentic manner. Whether it's visualizing showcasing products or developing interactive animations, 3D design adds a new dimension of realism and depth to our brand concepts. By immersing clients in realistic and interactive brand experiences, we can effectively communicate brand values.

We’re just getting started and have a lot to learn, but the integration of 3D renderings into our design studio has been a game-changer. We’re excited to keep learning and will keep you updated on our journey.

By learning 3D design, we have unlocked many possibilities, allowing us to craft custom packaging ideas, explore unique art direction concepts, and enhance brand identity through immersive visual experiences.

Jolie - Valentine's Day Love Shack

More of Our Thoughts

Jolie - Valentine's Day Love Shack

Building Formation: Our Live Masterclass on the Art of Branding

Integrating 3D into Our Workflow