description

Wolf & Shepherd offers quality footwear that supports an active lifestyle. Italian leathers, classic silhouettes and high-level craftsmanship are combined to create a dress shoe that is not only polished and professional but also incredibly comfortable.

rationale

The movement of the wolf silhouette connects to the athletic value of the brand. The script font pairing brings in a classic and artisanal feeling. Los Angeles is included as a secondary element to balance the wordmark. Paired with a much cleaner sans serif, the higher x-height create stability for the script wordmark. Subtle textures are added throughout the collateral to create depth. A pebble-like texture gives the viewer a connection to the physical feel of the brand during the unboxing experience.

Services

Brand Identity, Packaging Design, Digital Design

Collateral

Business Cards Marketing Collateral Packaging Stationery

Wolf & Shepherd
Los Angeles
Fashion
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