description

A rejection of the traditional, 27 Rue de Fleur combines a confident style and lustful designs to offer a floral buying experience for the senses.

rationale

Derived from the Parisian salon of Gertrude Stein, 27 Rue de Fleur is name of a bespoke floral design studio in Fort Smith, Arkansas that aspires to turn the southern state’s floral scene on its head. Aiming to evoke feelings of luxury and sex appeal, the design serves as an invitation to the senses. Rich textures and sultry imagery combine to create a contemporary brand focused on offering a particular taste and experience unique to that of conventional florist.

Services

Art Direction, Brand Identity, Photography

Collateral

Marketing Collateral Packaging Design Stationery

27 Rue de Fleur
Arkansas
Hospitality
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