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Highline Wellness
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Brand Identity Brand Voice Packaging Design Art Direction Photography Website Design Website Development
Highline Wellness is on a mission to make a more pleasant world, one dose at a time by providing natural, affordable, and effective CBD supplements to give everyone access to a happier, healthier, and more peaceful state of mind and body.
1

Logo Design

Inspired by the idea of spirited buoyancy and weightless joy, we went about redesigning the brand from the ground up — a new, more sophisticated identity. The icon was created to portray the balance of cool and calm while also illustrating a horizon line that conveys elevation.

2

Typography

To bring continuity throughout the branding we chose trusted, modern, and premium font pairings that create a strong balance within all of the brand assets.

3

Color Palette

The newly overhauled branding wouldn't be complete without an airier color palette that rejected the traditional more obvious directions taken by CBD companies. Focused on capturing a palette that inspired calm and relaxation, we paired a hero blue with secondary colors that helped to differentiate each product.

4

Packaging Design

The packaging could be the most important asset for the Highline Wellness brand. After creating countless concepts for the team, we landed on this minimal and sophisticated aesthetic. Although the CBD space has become more saturated over the past couple of years, our packaging design for Highline Wellness is still standing strong.

5

Art Direction & Photography

To maintain a premium aesthetic we executed the photography and art direction with clean white space and a clear focus on the product and packaging,

6

Credits

Designed in collaboration with Farrynheight and Hello Comrade.

7

Testimonial

Coming Soon

8

Highline Wellness
|
Brand Identity Brand Voice Packaging Design Art Direction Photography Website Design Website Development
Description
Highline Wellness is on a mission to make a more pleasant world, one dose at a time by providing natural, affordable, and effective CBD supplements to give everyone access to a happier, healthier, and more peaceful state of mind and body.
Summary
Project Information