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Goodcakes
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Brand Identity Packaging Design Art Direction Photography Product Design
Goodcakes is the easiest and most fun way to make your favorite pancakes. Made for all ages, Goodcakes' batter ships completely mixed to make preparing pancakes more simple than ever. Goodcakes is a fictional product and brand designed and developed by Unspoken Agreement.
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Wordmark & Brandmark

This beautifully designed sans serif presents unique characters that make the wordmark fun with just the right balance to complement the product design and additional brand elements. The brandmark uses simple geometric shapes to comprise a stack of pancakes, and is given both a fill and stroke option making the possibilities limitless in its graphic application.

2

Color Palette

The color palette is derived from the product’s flavors. Although relatable, the colors have a unique hue. They are meant to lean into the cheerful emotions the brand sets out to evoke.

3

Typography

The handwritten headline typeface was chosen to create a personal and made-from-scratch feeling and is paired with a more simple body font to balance the personality and give clear readability.

4

Packaging Design

Although a traditional bottle shape is used for the packaging design, the lid is what makes the product shine. The multiple colors and custom mold is meant to resemble a stack of pancakes.

5

Project Credits

3D Artist - Neil Jackson Logo Animation - Jimmy Muldoon

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Goodcakes
|
Brand Identity Packaging Design Art Direction Photography Product Design
Description
Goodcakes is the easiest and most fun way to make your favorite pancakes. Made for all ages, Goodcakes' batter ships completely mixed to make preparing pancakes more simple than ever. Goodcakes is a fictional product and brand designed and developed by Unspoken Agreement.
Summary
Wordmark & Brandmark - This beautifully designed sans serif presents unique characters that make the wordmark fun with just the right balance to complement the product design and additional brand elements.
Packaging Design - Although a traditional bottle shape is used for the packaging design, the lid is what makes the product shine. The multiple colors and custom mold is meant to resemble a stack of pancakes.
Project Information