A true identity build from the ground up, Eden approached us with a name, a formula, and an idea. We set out to define the brand's voice as positive, empowering, and a little cheeky by determining the most important aspect of the overall identity, how they would speak to their customer.

Using a modified sans-serif for the brand's wordmark, we created a brand that exudes confidence. The primary logo features beautiful characters that feel unabashedly feminine and strong.

Knowing it's all about the message, we paired fonts that are playful and easy to read. Bold headlines deliver captivating copy to an audience hungry for knowledge and a little lightheartedness around a topic all-to-taboo.

The perfect mix of feminine and mature, the Eden color palette was created to attract a broad female audience - emphasizing the importance of lifelong hormonal health.

Working within limited parameters for an economical solution for the launch of their hero product, we designed the supplement packaging for the bottle label and secondary box to ensure that the elevated feel of the brand translated to the customer's experience with purchasing the product.

Looking to carry through the strong focus on education, we worked with Eden to create a library of social media post templates with effective type usage, engaging animation, and a unique style.

Our most valuable partner, Unspoken Agreement produces excellent deliverables that continually facilitate our success. The team’s thoughtfulness and attentiveness encourage effortless collaboration. With a deep understanding of our business’s goals, they provided us with a brand identity that consistently receives positive feedback from customers and partners. They are always flexible and transparent, which really helps prevent any unexpected additional costs. To top it off the team is made up of truly great people who really do care about their client's long-term success.