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Bali Swim
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Brand Identity Packaging Design Art Direction Print Design Iconography Animation
Bali Swim is a leading swimwear manufacturer for low minimum productions - working with 100+ labels yearly, worldwide. These include startup and established brands in the US, Europe, and Australia.
1

Logo Design

Mimicking a break in ocean waves by modifying the bottoms of each character, we provided Bali Swim with a wordmark that is clean, unique, and subtle.

2

Color Palette

The Bali Swim color palette looks to capitalize on the personality of the brand through a selection of energetic and vibrant colors that portray positivity and fun.

3

Typography

Looking to establish clear contrast from the logo, we chose Maison Neue as our headline typeface. The fun details within the font's characters provide a nice compliment to the logo without competing for attention.

4

Pattern Design

Used across print and digital, our dot pattern speaks to the connections Bali Swim makes for its customers and the ease of the process, from design to marketing, we provide.

5

Art Direction

The goal for the art direction for Bali Swim was to create a clear focus on the products and their details. Because the fine points of each piece are what makes Bali Swim unique, we drew focus there. Along with product focus, we also used happy-mood models to capture an accessible aesthetic.

6

Print & Packaging Design

To continue the overall brand aesthetic, both the print and packaging design were created with a clean aesthetic. This was achieved through using Swiss-inspired grid layouts, smart use of white space, and typography with clear hierarchy.

7

Client Testimonial

As a young but quickly growing B2B company we were in need of a design overhaul to reflect our professionalism and reliability as a manufacturer, but also to portray a feeling of approachability and fun to our clientele. Unspoken Agreement stroke that balance perfectly in their design proposals and executed multiple ideas flawlessly. Working with them at odd timezones difference was a breeze with seamless communication and on-time deliverables. We were very happy with their work.

8

Bali Swim
|
Brand Identity Packaging Design Art Direction Print Design Iconography Animation
Description
Bali Swim is a leading swimwear manufacturer for low minimum productions - working with 100+ labels yearly, worldwide. These include startup and established brands in the US, Europe, and Australia.
Summary
Providing a wordmark that is clean and unique, we designed the Bali Swim logo to mimic the breaking of ocean waves through the select rounding of each character. We created a playful contrast in the type pairing through the use of Maison Neue, particularly drawn to its fun, subtle details.
Rounding out the brand identity, we looked to capture the personality of the brand through the use of an energetic and vibrant color palette and a simplistic dot pattern that spoke to the brand-customer relationship that connects 100's of brands with manufacturers to produce their perfect swimwear line.
Project Information