description

Maïs is women’s Ready-to-Wear fashion brand aiming to find the perfect balance of elegance and edge. Focused on accessible luxury, a simple, chic collection with elegant details combines to create cool and understated fashion.

rationale

Challenged with the task to create a brand that reflected the aesthetic of the Mais collections and values, the brand identity design is comprised of subtle elegance and understated elements. A graceful, but bold wordmark was designed on the concept of strength and femininity with an umlaut sometimes used independent of the logo as a graphical element. Applied to the heavily contrasting color palette, the visual assets are chic, yet punchy.

Services

Art Direction, Brand Identity, Packaging Design

Collateral

Marketing Collateral Packaging Design Stationery

Mais
China
Fashion
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