Maïs is women’s Ready-to-Wear fashion brand aiming to find the perfect balance of elegance and edge. Focused on accessible luxury, a simple, chic collection with elegant details combines to create cool and understated fashion.
Challenged with the task to create a brand that reflected the aesthetic of the Mais collections and values, the brand identity design is comprised of subtle elegance and understated elements. A graceful, but bold wordmark was designed on the concept of strength and femininity with an umlaut sometimes used independent of the logo as a graphical element. Applied to the heavily contrasting color palette, the visual assets are chic, yet punchy.
Marketing Collateral Packaging Design Stationery