Elton Pepple is a timepiece brand designed for the style-conscious minimalist. Created it out of necessity, they designed the watch they wanted to wear—slim, sleek, unique with an unusual square shape. Elton Pepple watches prove you don’t have to shout to stand out.


Initially approached for website design, Unspoken Agreement suggested a re-brand for Elton Pepple worthy of the timepiece’s sophisticated design. With style and minimalism always on our mind during conception, we created a timeless wordmark using a serif font with subtle modification to the characters. These modified letterforms were then used to create the interlocking E and P initials that serves as the brandmark.


Brand Identity, Art Direction, Packaging Design, Digital Design


Packaging Stationary

Elton Pepple
New York
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