description

Hormones can be a woman’s fiercest allies, yet they’re often cast as enemies. We’re here to flip that script. Meet Eden: An all-in-one nutritional supplement designed to optimize your hormonal health.

rationale

Beginning with the brand voice exploration, we crafted the story to empower women to take pride in their hormones. Using a modified wordmark and incorporating playful icons, we created an identity that exudes positivity. The color palette was chosen to feel feminine by too young, as a goal was to encourage women to think about hormonal health in all stages of their life. Once the foundation was created, we worked with Eden to execute the identity in web, digital and print.

Services

Art Direction, Brand Identity, Packaging, Digital Design

Collateral

Packaging Box Influencer Box Bottle Design Printed Booklet

Eden
New York
Health & Wellness
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