B. Skylar Swim focuses on minimal bikini basics with flattering silhouettes and neutral colors that celebrate natural beauty and sex appeal.
The goal of the brand identity and design for B. Skylar Swim was straight forward; to complement the confident tone of a brand that set out to inspire woman to be bold and embrace feminine beauty. Creating an identity that mirrored the simplistic philosophy of the bikini designs, the period element of B. Skylar was stretched to become responsive to the addition of future product offerings, such as jewelry and clothing. A blue-gray color was added to the palette as a compliment to the neutral colored product and a call to the cool waters.
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