Located in New York City, Parsley Health is a groundbreaking medical practice of trained doctors & health coaches. They take a smarter and whole approach to helping you live a healthy life.
With specific goals in mind for the Parsley Health brand identity, we focused on the importance of balancing sophistication and distinction. Various characters, cut with a slight angle, created a word mark later paired with clean typefaces to achieve defined goals set by the client throughout the branding. Straying far from the traditional, the color palette was chosen for its ability to evoke a sense of life and healthiness that is necessary for the brand’s voice.