Maïs is women’s Ready-to-Wear fashion brand aiming to find the perfect balance of elegance and edge. Focused on accessible luxury, a simple, chic collection with elegant details combines to create cool and understated fashion.
Challenged with the task to create a brand that reflected the aesthetic of the Mais collections and values, the brand identity design is comprised of subtle elegance and understated elements.
A graceful, but bold wordmark was designed on the concept of strength and femininity with an umlaut sometimes used independent of the logo as a graphical element. Applied to the heavily contrasting color palette, the visual assets are chic, yet punchy.
Visual assets, quality printed collateral and highly conceptual art directed photographs culminate to something truly magical.